Beyonce’s ’4′ has now become her 4th solo album to achieve platinum status in the US. However, this victory is bittersweet as the record has accomplished this feat not because of retail sales. Rather, it has gone platinum based on shipments.
Just like Britney Spears ‘Femme Fatale’, ’4′ has yet to 1 million copies in the US yet the LP has been certified platinum. Indeed, the album has only sold 552k copies in that territory thus far with continually declining sales.
To date, none of project’s singles have cracked the top 10 of the Billboard Hot 100. Only the second release, ‘Best Thing I Never Had’, has managed to climb to #19 on the lineup, making this the first era in which Beyonce has not scored a top 5 lead single.
Thoughts?
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