Chris Brown, Britney Spears and a host of other artists have a new home. These acts are now among an extensive list of performers who comprise the roster of RCA Music Group.
CEO Peter Edge broke the news to Billboard about how the revamped RCA plans to compete in the slowly recovering industry, following the restructuring of Sony Music Entertainment to include LA Reid as the new head of the Epic Label Group. Read what he had to say below:
How big is the roster?
We are still working on our newly combined roster. But when we get done, it will have about 70-80 acts, which is a good, manageable number. It will include a lot of superstars like Kings of Leon, Foo Fighters, Alicia Keys, Britney Spears, R. Kelly, Ke$ha, Daughtry, Christina [Aguilera], Kelly Clarkson, Chris Brown and Justin Timberlake.How is the label weighted genre-wise?
We are market leaders in R&B and we want to up the ante on hip-hop. We just hired J Grand, who is one of the key players at Asylum. He will be working to bring more hip-hop here.We have Bryan Leach, who signed Pitbull and is working on other plays. So there is a definite plan to expand our dominance in R&B and grow hip-hop. A few significant signings in hip-hop will round out what we are doing in the urban area.
And in pop?
We have a long list of artists including Ke$ha, Kelly Clarkson and Britney Spears. But still we want to grow here as we want to grow in urban. The other area I really want to grow is our rock roster. We already have artists like the Kings Of Leon, the Foo Fighters, the Dave Matthews Band, the Strokes and Ray LaMontagne, to name a few. But our focus is to build the next generation of rock artists.We have an act called Walk the Moon that I am excited about. We have a lot of people here who know about rock and alternative music. I am a fan of it and have a passion for it. Hopefully, we can encourage everyone to work more on those kinds of acts. Overall, I want to underline we are going to be a great music company, with music being the top of our focus.
Read more on Billboard.
This news is bittersweet. While Brown will certainly benefit from the shift because of RCA’s obvious focus on developing a variety of Pop and Hip-Hop acts thus allowing him to continue to branch out and access a global audience, Christina Aguilera will likely suffer.
She has been the dominant female act on RCA for quite some time but now the far more commercially viable Spears has made the move into her territory. Aguilera may find herself playing runner-up for label attention which could only dampen her chances of making a successful comeback.
Furthermore, Jive Records clearly gave Spears top priority over Brown earlier this year with their promotional campaigns despite him being the bigger seller. Hopefully, the trend will not continue and everybody gets the chance to shine.
Trust no one.
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