Whether it is because of rave reviews, their combined star power or a brilliant business strategy has yet to be determined but Jay-Z and Kanye West’s ‘Watch The Throne’ is set to score a massive debut. In fact, the record is on track to nab the top spot with some of the biggest sales of the year.
‘Watch The Throne’ is projected to enter the Billboard 200 at #1 with 400-500k units sold. These figures represent the second largest opening sales of 2011 thus far behind only Lady GaGa’s ‘Born This Way’ which debuted with 1.1 million copies in its first week.
The primary reason for this accomplishment is suspected to be the exclusively online distribution of the album on iTunes for its first 4 days of availability. This business model helped to avoid early album leaks that would have otherwise crippled the success of the record. Yep!