Lil Wayne took an unexpected approach to his ‘How To Love’ video. Directed by Chris Robinson, the visual addressed the issue of HIV/AIDS as opposed to taking the lyrics of the song literally.
Watch the video below:
Regardless of this solid production and the success of the song at both radio and digital retailers, the obvious question that remains is if Lil Wayne will be able to match the success of ‘Tha Carter III’ with his new ‘Tha Carter IV’ album. Despite cleverly plotting the release of the LP after his performance at the MTV VMA this Sunday, the tall order of getting even close to the over 3.6 million copies that his previous LP sold is still a daunting task.
Let’s see how Lil Wayne fairs next week. He has strong competition from Adele, Lady GaGa and The Throne to become year’s top seller and can’t expect one major single to secure him the top spot.