Leona Lewis shocked her supporters earlier this week when she announced that her ‘Glassheart’ album would no longer debut on November 28th as initially planned. However, in an even more dumbfounding development, the singer has delayed the release of the record until March of 2012.
Lewis has pegged March 26th as the official UK launch date for ‘Glassheart’. With such a lengthily postponement of the album’s release, speculation has already arisen that a new lead single will premiere in January and ‘Collide’ will be rebranded as a buzz track.
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This is simply a situation where Lewis’ team recognised that her project was in a state of disarray and that it needed to be completely revamped to prevent a possible commercial catastrophe. Surely, Simon Cowell would not risk his prize act, who represents the entire ‘The X Factor’ brand, to fail as that would reflect poorly on his business model.
Certainly, all that we can do at this point is hope that Lewis records more marketable material. Luckily, people involved in the project spotted the flaws and are doing what needs to be done to address them. Leona’s team needs to be congratulated.
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