Rihanna has been in the studio during the last few months while recording material for a repackaged version of her ‘Loud‘ LP, which was due to hit stores later this year. However, the Pop star, who released the video for her latest single, ‘Cheers (Drink To That)’, just last month, has switched gears by scrapping the project in favour of an entirely new album.
Rihanna made the announcement on Twitter this morning that she didn’t want to tamper any further with her ‘Loud’ record because it should be respected as “its own body of work”. Instead, she will use the material recorded in her recent studio sessions for a new LP.
This news is not surprising at all. ‘Loud’ has been a very successful album with several #1 singles and judging by the fact that ‘Cheers’ has already climbed to #11 on the Billboard Hot 100, Rihanna will likely score a 4th chart-topper in the US by October. Therefore, there is simply no need to repackage the LP when it is thriving without a rereleased version.
Moreover, Rihanna experimented with various genres on ‘Loud’ – Country, Reggae, Reggae Fusion, Pop and Dance – but she has yet to develop a sound that is truly her own. With 6 years in the industry, she is certainly primed for a new era in her career that will depict her utilising everything that she has learned to create her own lane.
Indeed, Beyonce is currently at that exact stage in her development and has been lauded by critics for her attempts to forge her own unique sound. Hence, if Rihanna is as talented as her friends Drake, Jay-Z and Kanye West have claimed, then there is no reason why she can’t do the same.
It is time for Rihanna to start trends instead of adapting to those started by acts with actual talent and foresight. If she truly isn’t a puppet then she needs to prove it.