Rihanna surprised her fans earlier this month when she revealed that she started working on her sixth studio album but now, just days after her ‘Cheers (Drink To That)’ single entered the Billboard Hot 100 top 10, she has announced that the record will be released this year. In fact, the album will hit stores in the fall.
Rihanna will act as a guest mentor on the upcoming season of ‘The X Factor (US)’ and will undoubtedly use the show to cross promote her new LP. Her close friend Katy Perry, on the other hand, has chosen release another single from her ‘Teenage Dream’ album instead of progressing to a new project.
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This is truly a classic case of a Pop act who is keen to capitalise on the momentum of her previous releases in an overzealous attempt to continue her popularity. Whether it is because Rihanna is desperate to keep her fickly fanbase interested by providing them with a continuous flow of material or because she understands that her success stems solely from her physical beauty, which will fade with age, has yet to be determined. Yet, this move will do nothing to solve either issue.
Rihanna needs more time to experience life and sit with a vocal coach so that she could discover the artistic depth that is glaringly missing from her catalogue. Indeed, as she advances through her career her audience will change and she will need to grow as well so that she could attract a more mature crowd.
Clearly, Rihanna’s handlers have no intention of encouraging her to discover her real potential and develop into a true artist. Rather, they are simply seeking to make the biggest impact that they can now and dispose of her by the age of 30 after she has sold 100 million ringtones. After all, empty barrels are easiest to move.
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