Kelly Rowland looked ravishing in pink while in London as she exited the iTV studios after filming another episode of ‘The X Factor (UK)’. Despite the fact that she only released her ‘Lay It On Me (Ft. Big Sean)’ video last week, the singer has announced that she will be filming two additional visuals for ‘Feeling Me Right Now’ and ‘Keep It Between Us’.
A video for ‘Down for Whatever’ was previously shot with director Sarah Chatfield. However, that record will be issued as the third lead UK single for her ‘Here I Am’ album in that region and not as a US release.
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Clearly, Rowland has taken the promotional campaign for ‘Here I Am’ to a new extreme. After remaining glaringly silent about the project for months and delivering only one major live television performance at the 2011 BET Awards to support the project, Rowland is now preparing to bombard the airwaves with a string of new visuals. However, she certainly runs the risk of saturating her market.
With a new album scheduled for early next year, all of these new singles would have to be released within the next 3 months so that Rowland will have the opportunity to effectively launch her next era. Hence, she will actually be cramming the remainder of her ‘Here I Am’ schedule into a very short period of time.
Hopefully, Rowland has meticulously planned the next few months so that she avoids any such problems. That last thing she needs is to overwhelm and confuse her audience in the manner that Beyonce did in the last three months.
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