Now you know!

That’s why Britney Spears and Beyonce have been certified Platinum without selling a million copies! smh

Well in Beyonce’s defense, her album is at 950k +, it will def sell 1 million copies here in the states. u kno that and so do i…. if it was still in the 700k area like Brit and its been out since March, then that would be a different story……. Instead of always having to be so negative towards Beyonce, think before u all comment!

For years, I thought certifications were based on sales. It should be based on sales. If this is the case, then certifications mean nothing because they don’t truly reflect the public’s feelings about the artist. You can sell only 100k but still say that the album is platinum because you put 1 million CDs on the shelves.
So it’s basically working on the eventual. They ship out 500k to 1 million, hoping that eventually all the shipments will sold. That’s kind of a easy way out because you don’t have to sell a million to be a platinum artist. Wow.

well merchants are not going to accept huge inflated shipments unless they feel that their is a market and the cds will eventually sell for the most part.

Labels don’t arbitrarily ship platinum or multiplatinum for just any artist. They have a good idea of demand as merchants can send unsold copies back and the RIAA doesn’t certify until after 30 days.

You’re not going to have Jive ship 1mil copies of Ciara cd. Most likely htey shipped 300k. Mariah, Whitney, Mary J blige probably had 1mil shipped. Taylor shift probably 2mil as did Gaga. Keri Hilson probably 300-500k. Monica’s last cd probably 250-300k first shipment then restocked as demand was great for another 300k or so.

It makes sense, if they only sent out just enough they could be undershipping. They ship the albums according to the albums demand. 100 to 200k is close enough.

That’s why I know Mariah hasn’t sold anywhere NEAR 200 mill, alot of it is shipments

I thought this was common knowledge.

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