Jessie J has been heavily promoting her latest single, ‘Domino’, for months without a video so it was quite surprising that she debuted the accompanying visual earlier today. Directed by Ray Kay, the clip follows the previously released live montage of performances that premiered via VEVO in October and even was ranked on Vh1′s Top 40 Videos of 2011 list.
However, the ‘Domino’ video isn’t the only production that Jessie J had planned for her fans. Indeed, the rising diva will serve as a coach on the upcoming season of ‘The Voice (UK)’ where she will compete against will.i.am, Tom Jones and Danny O’Donoghue to find the next star.
Watch Jessie J’s ‘Domino’ video below:
Clearly filmed in front of a simple green screen, this video fulfilled its role of capturing the bubbly and colourful essence of the track. Yet, since ‘Domino’ has been available for almost five months so it is highly unlikely that this clip would do anything to boost the chart impact of the tune.
This has truly been a tremendous year for Jessie J. Although she did not score major chart success in the US, she stil achieved key visibility at several shows, such as ‘The X Factor (US)’ and ‘Vh1 Divas Celebrates Soul’, which have laid the foundation for her next project to be better received.