Although Melanie Fiona’s ’4 AM’ has been unimpressively promoted, the song has developed into a moderate hit on the Urban formats. However, with the release of her ‘The MF Life’ album merely weeks away, the R&B singer finally scored a slot on ‘Jimmy Kimmel Live!’ to give the tune the push it deserves.

Thus far, ’4 AM’ has peaked at #11 on the Billboard Hot R&B/Hip-Hop Songs chart. The song is the second official single from Fiona’s ‘MF Life’, which also includes the song ‘Change the Record (Ft. B.o.B.)’ and will hit stores on March 20th.

Watch Fiona perform ’4 AM’ on ‘Kimmel’ below:

Did you know that Fiona is managed by Roc Nation? Did you know that company also manages Rihanna? So, ask yourselves why Fiona is basically ignored while somebody with a tenth of her talent gets the best promotion available.

Thoughts?