Feb

3

2012

New Video: Alexandra Burke – ‘Elephant’

Written by Trent | Filed under Alexandra Burke

When behind the scenes footage of Alexandra Burke’s ‘Elephant’ was released last month, her team praised her for her incredible dancing and versatility. However, it appears that the best parts of the clip were accidentally edited because the visual demonstrated little of her abilities.

‘Elephant’ is the first offering from Burke upcoming studio album, which will debut later this year. According to Burke, the video supposedly represents a woman who has changed since leaving her boyfriend and has become empowered.

Watch the ‘Elephant’ video below:

So, exactly which part of this video was supposed to display Burke’s remarkable dancing? Also, where were the references to the relationship? Maybe I’m just a bit slow or something is wrong with my computer but I fail to say the connection between striking poses in a poorly lit warehouse and the theme that Burke suggested.

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Keys: alexandra burke, elephant, new video

9 Comments

1. Romeo says:

   February 3, 2012 at 2:55 pm

   Completely agree!
2. WonderLand19 says:

   February 3, 2012 at 3:06 pm

   O_O
   Ok then…..What a way to start a new era. I wish someone BETTER would have directed her video. Next time Alex says anything postive about this project like ‘OMG, i cant wait for u guys to hear this song, its AMAZING!!’, ‘Just seen my new video and its EPIC’ i’ll take it with a gain of salt.
   Videos are meant to make the song better and this fell flat. I didnt even like the song and now i defo dont like it.
   I’m a Alex fan and i wish her all the best so i hope her second single is better then this rubbish. she can be so much better.
3. Claire says:

   February 3, 2012 at 3:13 pm

   Look at Trent sill hating. Stop being a Leona loon Trent and try and be honest.
   Alex looks good and sounds good end of.
4. Joss says:

   February 3, 2012 at 3:33 pm

   I don’t like what I will say, but man, she’s so NOT pretty :S and the song is so tipical, and we had a LOT of songs like that, I don’t get it why she sings about elephants :S anyway don’t like it, next
5. DOMOdotSCORE says:

   February 3, 2012 at 4:40 pm

   Alex, girlfriend…
   Just no… nothing else but no should’ve have been said to this video.
6. olly_tei says:

   February 3, 2012 at 5:03 pm

   0_0….

   this what you call a budget music vid, visuals are barely there. even for a gritty/edgy aesthetic, the set is just too dull and flat.
7. Jonathan Gardner says:

   February 8, 2012 at 1:33 pm

   Hmm, could have been a better video for such a heavily-synthesized, clubby track, but it’s a decent video and it’s great to have Alexandra back
8. Alexandra Burke Reveals ‘Elephant’ Single Cover :: The Lava Lizard says:

   February 8, 2012 at 1:35 pm

   [...] Burke released the underwhelming music video for her new single, ‘Elephant’, last week and now she has revealed the track’s corresponding artwork. Featuring Erick [...]
9. Hot Pic: Alexandra Burke Looks Fabulous :: The Lava Lizard says:

   February 16, 2012 at 9:01 pm

   [...] of Fabulous magazine.  She was probably attempting to spot on of the few people who enjoyed her ‘Elephant’ song and [...]