Now that Ashanti will have to face both Justin Bieber and Nelly Furtado in a chart battle for the #1 slot on the Billboard 200, she has kicked her promotional campaign into high gear. The first stop in her renewed quest for the top spot was on last evening’s episode of ‘Jimmy Kimmel Live!’ on which she performed ‘The Woman You Love’.
Bieber announced on ‘The Voice’ last evening that his ‘Believe’ album will hit stores on June 19th. Furtado will also release her ‘T.S.I. (The Spirit Indestructible)’ LP on that date, thus challenging Ashanti’s ‘Brave’ in the race for #1 on the Billboard 200.
Watch Ashanti perform ‘Woman You Love’ on ‘Kimmel’ below:
Ashanti did well in this performance but she will need to do more than the occasional television or radio performance if she hopes to outsell Bieber and Furtado. Honestly, it is almost impossible for Ashanti to compete with the label resources that Bieber has at his disposal so she should probably consider changing the release’Brave’ again.
Yes, some of her supporters would insist that a #1 debut on the Billboard 200 for Ashanti isn’t a necessity but there is no denying that it would be a great addition to her comeback story. Hence, pull the release of ‘Brave’ up or push it back by a week.