When Monica’s ‘New Life‘ debuted at #4 on the Billboard 200 this week with only 69K copies sold, many people assumed that it was just another indicated of the decline prominence of R&B music. Well, the singer has agreed with her fans’ assessment of the situation but offered a peculiar view regarding the matter.
Speaking to Rap-Up TV about the sales of ‘New Life’, Monica indicated that the general reaction of consumers to R&B releases made it very difficult for her album to be a success. Yet, she insisted that her main concern is only to please her fanbase, regardless of how small it is now compared to her earlier career.
Monica has not given up on ‘New Life’, though. She has prepared a new single to support the LP – ‘Without You‘ – and she is currently considering video treatments for the song. Watch Monica’s Rap-Up TV interview below:
Monica was correct by noting that the weak sales of R&B records is related to a lack of interest by the public in the genre but that is certainly not an excuse for her to only cater to her core fans. Great artists who survive the changing era of music learn to adapt and expand their sounds so that they will continue to remain profitable. That is how Prince, Mariah Carey and Sade have such lengthy careers.
Honestly, any artist who simply focuses on his/her gang of fans instead of considering the longrun is either lazy or naive. Monica has been in this business for quite some time so it is highly unlikely that she is the latter.
Want to hear more of my thoughts regarding Monica’s statements? Watch Trini Trent TV: Why R&B Artists Fail below: