Many people have had their fill of the comparisons between Rita Ora and Rihanna but it seems that the root of the issue stems from Roc Nation headquarters. Indeed, the former has broken her silence about the parallels and revealed Jay-Z is on a mission to make her repeat Rihanna’s success.
Ora stated in The Guardian that finding another Rihanna is unlikely but Jay-Z is focused creating a superstar of equal magnitude. In fact, Ora noted that her peer’s meteoric rise to fame from a small town is of specific interest to Jay-Z because of her similar story.
Read what Ora had to say below:
“I don’t think there will be a next Rihanna,” she says. “But I think [Jay Z] definitely sees me as someone who could be as big as Rihanna. She’s a superstar now but they first knew her as a small-island girl – and they want to repeat that success.”
Read more on The Guardian.
Well, at least Ora is being honest. There is absolutely nothing wrong with Jay-Z striving to match the success of his star
product artist but the real problem is caused when he markets Ora as a clone of an established brand that is still dominating the charts.
At this point, there is nothing else that can be said. Perhaps if Ora fails to match Rihanna’s impact then Jay-Z will allow her to be her own artist and use her amazing talent to craft her own niche. Until then, let’s just sit and watch.