It looks like that elephant in the room scared away all the possible buyers of Alexandra Burke’s new album, ‘Heartbreak on Hold’. Indeed, despite numerous promotional appearances during the last few months, Burke’s new LP has bombed.
Missing the top 10 of the UK Album Chart by a sizable margin, Burke’s ‘Heartbreak on Hold’ has entered the lineup at #18. In stark contrast, the singer’s 2009 debut album, ‘Overcome’, landed at #1 and was eventually certified double platinum in the UK. ‘Overcome’ also remained on the chart for 60 weeks.
Burke’s highest-charting single from ‘Heartbreak on Hold’ was ‘Elephant’, which peaked at #3 on the Official UK Singles Chart. Its followup, ‘Let it Go’, reach #33 but has since tumbled to #74 on the ranking.
This is what happens when artists try to be trendy and target the wrong audiences. People are simply not interested in hearing cliche Dance music from Burke and despite all signs pointing to an impending flop, she refused to take a different approach. On the bright side, at last ‘Heartbreak on Hold’ wasn’t released in the US and Burke avoided a global failure.