Melanie Fiona and J. Cole on the set of their new video for 'This Time'.

Melanie Fiona has finally released her new video for ‘The Time’. Featuring her longtime friend, rapper J. Cole, the song is the latest offering from Fiona’s critically acclaimed yet slow-selling ‘The MF Life’ album.

Yesterday, Fiona shared behind the scenes footage of the making of the ‘This Time’ video for which she teamed with director Colin Tilley. Click footage to see that clip and watch the final product below:

‘This Time’ is a respectable effort by Fiona, especially since she had such a small budget. There is an undeniable star quality about Fiona and she was fun to watch. Hopefully, ‘This Time’ will be the hit that Fiona needs, even if it just has a major impact on Urban radio.

Thanks Urban Music Direct!