It looks as though Chris Brown’s constant stream of free music to keep his fans happy has backfired. In fact, the unlucky singer may have trained them not to purchase his material because his new album, ‘Fortune’, is on track to sell considerably less than his previous release, ‘F.A.M.E.’.
‘Fortune’ is projected to sell only 125K-140K copies when it enters the Billboard 200 next week. Those figures represent over a 130K-unit decline from the 270K sold by Brown’s ‘F.A.M.E.’ album in 2011. Ironically, ‘Fortune’ will probably match the 128K copies sold by Usher’s ‘Looking 4 Myself’ LP, which debuted at #1 on the Billboard 200 in the week of June 20th 2012.
Amazingly, Brown released five singles to support ‘Fortune’, including ‘Till I Die (Ft. Big Sean & Wiz Khalifa)’, ‘Sweet Love’, ‘Don’t Wake Me Up’ and ‘Turn Up the Music’. ‘Strip (Ft. Kevin McCall)’ was issued as a promotional single for the project in 2011.
Among the promotional appearances made by Brown to plug ‘Fortune’ were at the Grammy Awards, ‘The Today Show’ Summer Concert Series and the recent 2012 BET Awards. Sadly, none of those performances were enough to boost his potential sales.
Watch the video for Brown’s ‘Sweet Love’ below: