JoJo previously told MTV News that she was taking a more mature approach to her new album and thanks to this behind the scenes footage of her ‘Demonstrate’ video via Rap-Up TV, we will get to see how high her freak flag will fly. Forget about the innocent singer of the 2000s because JoJo is all grown up.
By enlisting producers Noah ’40′ Shebib, Da Internz, Beau Dozier, Kadis & Sean and Steve Franks, JoJo has crafted a sensual new album that will feature her embracing her womanhood. “I just wanted to have this ['Demonstrate'] video be sexy and powerful, but not be so overt as it could have gone with the lyrics. As a human being, it just feels awkward because normally it takes you months to get up to that point where you’d be so intimate with someone, but it was fun, it was kind of liberating. It feels like a naughty thing to do.”
JoJo’s new album will arrive in stores later this year. While we wait, watch the behind the scenes footage of her ‘Demonstrate’ video below: