Mariah Carey does everything big and she is using the same approach for the promotion of her new album. In fact, the record won’t even be released until March 2013 so that its debut will coincide with the larger than life diva’s plans to launched a major media campaign.
According to Billboard, Carey’s new album has been tentatively set for a March release, just in time for the new season of ‘American Idol’, in which she will serve as a judge, to reach full swing. Her manager, Randy Jackson, confirmed that Carey will premiere the Nick Cannon-directed video for her LP’s lead single, ‘Triumphant (Get ‘Em) (Ft. Rick Ross & Meek Mill)’, within the coming weeks.
Additionally, Carey has arranged a “big performance” for television that will also air within the coming weeks. There is no word regarding if that impending showing will be of ‘Triumphant’ or another new song from her album. Further info is expected to be shared prior to the event.
Thus far, ‘Triumphant’ has gotten off to a slow start iTunes where it peaked at #38 within the first 24 hours of its release. The song will impact Urban radio on August 13th, and its accompanying Vintage Throwback Remix and Pulse Club Remix will be available on iTunes on August 14th.
Doesn’t the handling of Carey’s project seem strikingly similar to Mary J. Blige’s ‘My Life II: The Journey Continues’? Think about it: just like ‘Triumphant’, Blige’s ‘Someone to Love Me (Naked) (Ft. Diddy & Lil Wayne)’ was released several months before her album hit stores (March vs November).
Yet, Carey has more resources at her disposal for promotion, thanks to ‘Idol’, so hopefully her album sales will be more impressive than those of Blige (‘My Life II’ has yet to top 700K copies in US sales). Of course, if she plans to hop on the ‘Idol’ stage with a squad of Rick Ross‘ goons then that plan will back fire because conservative middle American has no tolerance for that nonsense.