Alicia Keys stars in an ad for the 2012 MTV VMA.

As the excitement for Alicia Keys new song, ‘Girl on Fire’, continues to build, the singer has found yet another way to get her fans even more anxious. Starring in an ad for the upcoming 2012 MTV VMA, Keys shared a short preview of the track, which she will perform live on the September 6th show.

‘Girl on Fire’ will officially premiere on September 4th. Judging by the new look at Keys sported on the tune’s accompanying single cover, many people expect the track to represent a new direction for her career. Watch her preview the song on MTV below and determine if that is the case:

Thanks Hip Hop-N-More!

Thoughts?