Artists can’t achieve success on the strength of just raw talent and they need the support of a properly managed resources to help them climb the charts. However, several acts have suffered major losses because such a necessary foundation was not in place, and they are known as the entertianment industry’s label victims.
What many music fans rarely understand is that the industry is a business and not a land of colourful fairytales, despite what artists’ propaganda machines may propose. That reality only dawns on persons without experience in the field when their favourite acts experience career declines and clash with their record labels.
Hence, this week’s Way Back Wednesday will highlight those acts who lost their footing on the charts because they lacked proper label support. Watch videos by some of those unfortunate artists below:
Ameriie – ’1 Thing’
Ashanti – ‘The Way That I Love You’
Brandy – ‘Right Here (Departed)’
Ciara – ‘Ride (Ft. Ludacris)’
Janet Jackson – ‘Feedback’
JoJo – ‘Disaster’
Mya – ‘Lock You Down (Ft. Lil Wayne)’
Teairra Mari – ‘Make Her Feel Good’
Toni Braxton – ‘Please’
Watching former chart leaders Toni Braxton, Ashanti and Janet Jackson fall to the brink of irrelevancy is a clear sign of how important label support is to the success of artists’ careers. Indeed, dropping from multiplatinum status to less than gold, even with solid material, generally reflects a complete mishandling of promotional efforts and necessary resources.
Of course, there are other factors that affect artists’ success, such as weak relationships with managers – the important middle people between performers and their labels – and circumstances beyond just the music. Surely you remember Jackson’s media backlash following her nipple slip performance at the Super Bowl?
Still, the right synchronisation between artists, labels and managers is crucial for them to achieve lasting success. Without that mix, the acts may face exile in Japan like Mya, consider retirement like Jackson or attempt the near impossible task of launching their own successful labels but spend their days searching for their names on Twitter like Ashanti.