Rihanna

The well-oiled Rihanna promotional machine is ready to blast off into the friendly skies of the mass media. However, before the vixen kicks things into high gear with the release of her new video for ‘Diamonds’, she has shared special behind the scenes footage of the production.

The full Anthony Mandler-directed ‘Diamonds’ video will premiere on November 8th at 6:50pm ET via MTV.  Additionally, Rihanna’s ‘Unapologetic’ album is expected to hit stores on November 19th (click here to listen to extended previews of all the included songs). Watch the behind the scenes footage of ‘Diamonds’ below:

Thoughts?