Keyshia Cole performs at the 2012 WGCI Big Jam concert.

Urban artists have to work extra hard to sell their music and last evening, a group of those acts continued to hustle at the 2012 WGCI Big Jam concert hosted at the Allstate Arena. Among the performers were Keyshia Cole, Usher, Kelly Rowland and Rick Ross.

Cole rocked the crowd with renditions of her hit songs ‘Enough of No Love’ and ‘Trust & Believe’, while Usher performed ‘Climax’ and ‘Lemme See’ alongside Ross. Finally, Rowland predictably sang ‘Motivation’ with her troop of shirtless dancers. Watch all of the Big Jam action unfold below:

Keyshia Cole – ‘Enough of No Love’

Keyshia Cole – ‘Trust & Believe’

Usher – ‘Climax’

Usher & Rick Ross – ‘Lemme See’

Kelly Rowland – ‘Motivation’

Photo via WGCI!

Thoughts?