Lady Gaga returns!

She’s one of the most important icons of her generation and she’s ready to take the world by storm with new album. After more than a year of widespread speculation regarding her relevance to changing music scene, Lady Gaga has finally announced the release date of ARTPOP!

Supported by yet another innovative digital campaign, ARTPOP will hit stores on November 11. The record, which has been described as a “celebration of obsession,” will be preceded by a lead single that will impact iTunes on August 19. Of course, true to Gaga’s fashion, there is much more in store for her fans.

The ARTPOP app will be launched simultaneously with the arrival of the album and introduce consumers to a new interactive interface. Users, who know as “the auras”, will have the power to create their own projects and communicate with each other in realtime via this virtual world that will become a reality on November 11.

Both the ARTPOP album and app will be available for pre-order on September 1. Read additional details below:

Lady Gaga’s ‘ARTPOP’ details

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