With the sales of his Yeezus album currently dropping lower than Kim Kardashian did in that Ray J feature film, Kanye West has released a new video for the song “Black Skinhead” to salvage his career. Naturally the record is packed with cleverly edited symbolism to get those Illuminati theorists talking, therefore giving the rapper free publicity.
Yeezus logged a sales decline of 80% in its second week and earned a spot in the history book for have the largest second week dip for a former #1 album on the Billboard 200. West’s nontraditional approaches to promoting the record have yielded less than impressive results, so this “Black Skinhead” video is a return regular conventions. Well, by his standards.
Watch the “Black Skinhead’ video below and follow it with a quick prayer: