Katy Perry attends her own funeral.

Katy Perry is the perfect example of a clever visual artist. With her new single, “Roar”, on its way, the singer-songwriter is utilising social media to hype its arrival, specifically Twitter and YouTube. In fact, she released her latest teaser for the song just moments ago.

“The Third Coming” depicts Perry attending her own funeral as she says goodbye the colourful persona she developed during the Teenage Dream era of her career. Now, she is darker and more mature, thus perfectly channeling the vibe of her Madonna-inspired Prism album, which will hit stores on October 22.

“Roar” will impact iTunes on August 12. Watch Perry usher say goodbye to her former self in “The Third Coming” below:

Thoughts?