Following her endorsement deal with Vitamin Water, Jessie J continued to expand her brand by becoming the new face of Pretty Polly Statement Tights. A collaboration with the House of Holland, the comic book-styled cover was designed with the intention of empowering girls.

Jessie J created a nude illusion when she attended the UK premiere of ‘Demons Never Die’ at Odeon West End in London today. However, theere was nothing fake about the power of her voice when she performed at the MOBO Awards last week.