J. Cole keeps his eye on the prize on the cover of his debut album, ‘Cole World: The Sideline Story’. The record will not hit stores until stores September 27th but it has already been heralded as a classic by his mentor Jay-Z.

A spot on Rihanna’s ‘Loud Tour’ has not lessened J. Cole’s hustle. The rapper performed at the Bowery Ballroom in New York City last evening, hyping the crowd with renditions of his new single, ‘Can’t Get Enough’, ‘Work Out’ and much more at the Heineken Red Star Access-hosted event.