Iggy Azalea’s new single, “Work”, has received a positive reaction from the British public because they’re probably using the record to practice their “twerking” skills for the summer. As a result, the rapper tailored her promotional campaign wisely and performed a special rendition of the record for VEVO Lift UK.
Rita Ora checked into VEVO Lift to show off her vocal ability by performing another acoustic set of tracks that will feature on her debut album, which is set to hit stores later this year. The rising star performed a stripped back version of her UK #’1 single ‘R.I.P’ as well as ‘Roc The Life’. [...]
It’s a damn shame that Roc Nation is doing more to promote Rita Ora. Seriously, seeing her perform 25 times a week is quite underwhelming. Thankfully, however, the singer’s team secured her a second slot on VEVO Lift UK to address this groos oversight.
Rita Ora wants you to know that she is a serious artist and more than just Roc Nation’s attempt to recreate Rihanna. Indeed, during her appearance on VEVO Lift UK, the singer discussed her many influences before unleashing her voice in acoustic performances of ‘Roc the Life’ and ‘R.I.P.’.