Rihanna confirmed at her ‘Loud Tour’ last evening that sexual antics are not worthy substitutes for good vocal performances but they are quite useful as marketing tools. The vixen brought the sensual poses of her Armani Jeans & Underwear print ads to life in a new commercial where she left little to the imagination.

This is not the first time that Rihanna has shared her near-naked body with the world. She previously caused major controversy in Northern Ireland when she went topless on the set of her ‘We Found Love’ video last month.

Watch Rihanna’s Armani commercial below:

Thoughts?