Rita Ora is the latest representative of the Roc Nation brand but despite being labelled as a refreshing new face, the singer has often been compared to Rihanna. Such parallels are most apparent in Ora’s new video for ‘R.I.P.’.
Directed by Emil Nava and co-starring rapper Tinie Tempah, ‘R.I.P.’ is the debut UK release from Ora. She revealed her excitement about the production in the behind the scenes footage from the set and noted that she was ready to launch into the music scene.
Yet, judging by this sneak peek of Ora’s ‘R.I.P.’ video, she will have a difficult time escaping comparisons to Rihanna, who is also signed to Roc Nation. Watch the preview of the clip below and spot the similarities between the beauties:
R.I.P to the girl you used to be, Rihanna its over, Rihanna its ovaaaaaa! LMFAO, snatched that gimmicky wig Rita the Replaceher!
here is the problem with this girl she has an amzing voice bt she was discovered by the same guys who work with rihanna jay brown and tyty for that reason whatever worked on rihanna they think it will work on this girl who knows may it works nowadays its not abt how good you are its abt how commercially you are i dont blame them for wanting to commercialize their artists coz everyone is working for money and nowadays the consumer is the boss so they are forced to do go by whats on demand. labels are signing pple according to their facebook likes, #s of youtubes views, #s of twitter followers but then its not the case coz those numbers do not translate to the album sales i wish her the best she has a good personality and good voice too
it looks more natural on Rita, that’s the difference. She doesn’t seem like she’s gonna change her look with every album.
@ martin, sad but true. the music industry ain’t shit these days.
I just hope she’s going to be dancing more instead doing several “cool” poses like Rihanna.
That song isn’t going to work for her. She needs better singles.
This is just lame IMO, despite what people think Rihanna is an established artist selling millions of albums and doing arena tours so putting this bitch in one of her old outfits and wigs isn’t gonna kill her career in any way.
I have nothing against Rita besides her blatent swagger jacking and lame music, she needs to come with something FRESH and why do we all big up Roc Nation so much who besides Rihanna and Jay Z is successful on that label???
ThatBoyLuke
Type in “Rita Ora” on yoututbe and go to videos of Rita from years ago. You’ll see Rita aint changed, infact the one so used to cloning others (RiRi) is the one that has indeed morphed into Rita.
@thatboyluke Rita has never changed her looks she was in the vid with craig david and also appeared on young forever jay z video, and drake video she hasnt changed her look at all she aint swagger jagging anyone do your research man
@Stevie than you!! This has been Ritas style!! Rihanna switches up her style with every season and album. The reason people keep comparing Rita to Rihanna is.because BLOGGERS keep suggesting it.
to be honest i think Jay-Z keeps making the game harder and harder for his Wifey Bey… coz these females are taking over!
Let’s be real…Rita is a singer, that i can’t take away from her. By in my opinion, she doesn’t have that “it” factor. and tho Rihanna constantly changes her style with each album, i think its a good thing because each of her albums gives you something different. and that’s the key to rihanna’s success.
@jezzari i like rita but she can’t take bey spot away from her especially not rihanna hoe ass. Bey will always be at the top stop cuz she’s a true artist not a gimmick like rihanna
R.I.P Riri LOL
I’m so not here for Roc Nation trying to make Rita into Rihanna 2.0 when we are trying so hard to get Rihanna 1.0 to have a seat. Rita needs better music that suited for her voice. Rita is talented and RN needs to develop her talents instead of trying to use a formula, which was a fluke anyways, to make her into a star.
Meh. This is too lukewarm for a first single. She needs to BRING IT and make an impression. Which means dancing and more. Yes she can sing but she’s doing pop which doesn’t ask for vocal gymnastics. Honestly if rocnation is going to market her as Rihanna 2.0 by making her just look sexy and pose in videos then I don’t see it for her. They either need to give her the very best of songs, like they do for Rihanna or make sure she does more than just standing there and being pretty.
By the way. Yes for the new layout Trini! I see them Ads are coming in. Hard work pays off. Get that money
Isn’t that Drake’s song? I’m pretty sure he released the a similar song with the same lyrics.
@Misty Drake wrote the song, originally it was meant for Ri…Roc Nation is so messy.lol
LMFAO @DOM its sad but its true, but hopefully Rita is smarter and didn’t sign her life away with a 360 deal and can use the her replacing of Cassihanna Fenty, as a launching board for a real career.
Rihanna always change her style with every new album. Her newest wardrobe change was base off London Street wear i.e. the ripped jeans, plaid shirts, leather jackets, combat boots, and stocking with shorts. Ok Rita grew up in London so she would naturally already wear these type of clothing and probably always would have dress the way you she rihanna dressing for just a quick wardrobe change for an new album. So realistically Rihanna is jacking Rita. I know it would seem this way cause Rihanna is a better know artist and Rita is the newcomer. But when I saw Rita for the first time about two years ago she was dresses in the same fashion she is dressed now and Rihanna had red hair and was wearing very colorful clothing. Personally I think Rita and Rihanna are two different artist with two different sounds and Rita actually sound nice singing unlike Rihanna billy goat yodeling ass. But I don’t any of Rita song they suck to me now she should take some lesson goat mcguff in picking out some good songs. Ri is and genius when come picking out good songs.
oops I left LIKE out of my sentence!!!!!!!!!!!!!!!!
Lord, don’t tell me this girl’s gonna become what Keri Hilson is to Beyonce, to Rihanna. No.
Y’all idiots continually saying shit like “Rihanna your days are over” “Rita is so much more talented” Blah Blah Blah……EAT RIHANNA’S DUST!! She aint going nowhere, Her name is already amongst legends and her achievements run TOO deep for some fresh meat like Rita Orajel to ever demolish.
Rita Ora is either going to blow up and form her own spot & identity or fall short and flop majorly but either way it goes, Rihanna will still be amongst one of the biggest Pop stars of our time and still slaying.
Let this girl grow and become her own artist *sheesh* Y’all already setting her up to be “GHOST” like Willow Smith (Not an importance to the industry at all).
Sure Rita Ora can sing, but she’s boring as fuck.. Rihanna may not be the best live a majority of the time, but she gives good pop music. Rita sounds good, but this music she puts out is NOT Interesting. Rihanna is going nowhere, so stop it
that sounds about right. Even though some people may not like it, Rihanna isn’t going any where
whats wrong with you people? bitch hasnt even put an album out and your saying shes going to be bigger than rihanna? wake the fuck up! Leona was the next Mariah, Lana was the next Gaga….look how they turned out!??? Stop praising these people when they aint proved shit!