- May12012
Jennifer Lopez Returns To Epic Records
Written by Trent | Filed under Jennifer Lopez,LA Reid
A promo pic for Jennifer Lopez's failed 'Love?' album.
After months for rampant speculation, it has finally been announced that Jennifer Lopez has returned to Epic Records. Yes, ladies and gentlemen, LA Reid, the man who once convinced her to join Island Records, has coaxed her to follow him back to her former label.
During Lopez’s previous tenure at Epic Records, she released the multiplatinum ‘J.Lo’ and ‘This is Me…Then’ albums. However, following the catastrophic sales of ‘Brave’, which still hasn’t surpassed 200K copies in US sales, she split with the label and signed with Island Records.
Still, Lopez’s decision to join Island Records didn’t yield much better results as her ‘Love?’ album also flopped and sold less than 320K copies since being released in the US in May 2011. So, was a good idea for Lopez to follow Reid back to Epic Records, considering the fact that she failed on both sides of the Sony Music Entertainment/Universal Music Group fence?
Honestly, things can’t get much worse for Lopez. Regardless of which label she joins, she is still facing an unfortunate situation where she is descending to singles artist status and can’t sell albums. In fact, with so many younger artists making similar Pop material – Rihanna, Nicki Minaj, Ke$ha and Britney Spears – it is a miracle that Lopez could even find a spot in the iTunes top 200 songs list.
What Lopez really needs is a rebranding. She still has the potential to sell records but not with her current approach. Unfortunately for Lopez, though, she doesn’t have the artistic talent or the basic vocal ability to achieve a true change of her sound.
Let’s see what Reid could do to halt Lopez’s descent. If not then he might have to load all of her unsold albums into her Fiat and drive her to the unemployment line because Sony Music won’t tolerate another major disappointment.
Thoughts?
10 Comments
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lets face it, she isn’t hot anymore, she should just release singles and not albums
LMFAO @ this post and GIF.. Trent is crazy
i love jlo but i agree with cliff
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I’ve been over her since she got her spot on ‘American Idol’. For me, that didnt make any sense when she can barely sing.Plus, the overexposure of her over the last two years has been too much. The billions of endosements have harmed her actually because it reduces her to look like a “Brand” rather than an artist who has endosements. You never get the feeling that music is her first love or that she even cares about her craft. More like its a means to an end.
LMFAO! Hover your mouse over the gif and look what it says… I am crying!
I wish she would do more acting
JLo’s career is doing just fine. She’s selling singles, who cares about the album sales? Britney’s Femme Fatale hasn’t sold much more than Love? worldwide. Why don’t you call her a flop then? Not mention that Jennifer is The One who tested the water with Idol, after which all other girls followed. Now, what about Mariah & Janet?
When has JLO ever got on stage and sang a ballad live by herself without using pre-recorded vocals? and her latest hit single “on the floor” was not done by her alone. She used PittBull and the song is copied from another song. Her album “LOVE” did flop in the U.S. even though she had plenty of exposure on American Idol as a judge. She doesn’t write her own songs, nor sing live. Her attraction is a lot of dancers, lipsyncing, body suits, and slinging her long fake lace-frong wigs around.
IDC is JLO is a great singer or not (If i want that i listen to Xtina/Mariah/Amy/Joss etc) JLO used to make great urban pop music and she’s too dumb to notice that the minute she turned to straight up pop her career slid down and down but instead of going back to urban pop she just keeps going to the more generic pop sounds which will catch her a hit single but won’t push an album.