Who needs good album sales when you have an extensive list of endorsement deals? That mantra perfectly applies to Jennifer Lopez and helped the new Epic Records signee to top the Forbes Celebrity 100 list for the first time in her career.
Besting Oprah Winfrey, Lady Gaga and even Justin Bieber, Lopez has been crowned as the most powerful celebrity in the US with earnings exceeding $52 million during the last twelve months (May 1st 2011 to May 1st 2012). The entertainer nabbed the honor thanks to the massive media visibility she garnered via endorsements deals with Fiat, L’Oreal and Gillette, as well as her Khol’s clothing line and her judging role on ‘American Idol’.
Last year’s most powerful star, Gaga, dipped to fifth position on the Celebrity 100 list with $52 million personal earnings whereas Rihanna has vaulted into the top five at #4 with $53 million. Additionally, Beyonce slipped to #16 on the lineup with only $40 million.
See the top ranking entertainers on the Celebrity 100 list below:
1. Jennifer Lopez – $52 M
2. Oprah Winfrey – $165 M
3. Justin Bieber – $55 M
4. Rihanna – $53 M
5. Lady Gaga – $52M
6. Britney Spears – $58 M
7. Kim Kardashian – $18M
8. Katy Perry – $45 M
9. Tom Cruise – $75 M
10. Steven Spielberg - $130 M
11. Taylor Swift - $57 M
12. Tiger Woods – $58 M
13. Angelina Jolie – $20 M
14. Donald Trump – $63 M
15. LeBron James – $53 M
16. Beyonce – $40 M
17. Elton John – $80 M
18. Simon Cowell – $90 M
19. Rush Limbaugh – $69 M
20. Tyler Perry – $105 M
See the full Forbes Celebrity 100 list here and watch the video for Lopez’s ‘On the Floor (Ft. Pitbull)’ below:
Oh please J Ho sold her soul to the devil doing that Fiat ad the only time I don’t mind a celeb in a commercial simmilar is as a voice over like Joanne Wooodward did for Audi in 1988 granted by that time she’d been in the movies for 33 years married 30 and was nearly 60 years old
Rihanna Fenty has eraned enough money for her HANDLERS good for her! She pockets nothing who are you ppl kidding? LOL…. J-HO has come along way from turning tricks on the six!
I would love to get paid one years’ worth of any of these people’s salaries. That’d be all I’d ever need. Just one year! Heck, make it six months. That would suffice.
haha “Beyonce slipped to #16 on the lineup with only $40 million”
Lmao @ the idiot that laughed at Beyoncé making “only 40 mill”! That’s 40 million more than you’ll ever see.
These list count not only what the celeb made, but also their public visibility, hence Oprah and Tyler Perry not being #1 & #2 (since they made more than most of the others on the list)
That Rihanna reign just won’t let up!
they mad at Rihanna Game. taking over your empire
only 40 million? What has Beyonce done from May 2011 to May 2012? Get fat, give birth, breast feed, and get skinny again. And racked in 40 million.
@Mobwife Uhhh, handelers, her tour made 90+ million, and her music made millions to, SHE HERSELF actually made 53!
Where’s Breezy on this list?