Jun

10

2012

Alexandra Burke’s ‘Heartbreak On Hold’ Bombs

Written by Trent | Filed under Alexandra Burke,Charts

The cover of Alexandra Burke's 'Heartbreak on Hold' album.

It looks like that elephant in the room scared away all the possible buyers of Alexandra Burke’s new album, ‘Heartbreak on Hold’. Indeed, despite numerous promotional appearances during the last few months, Burke’s new LP has bombed.

Missing the top 10 of the UK Album Chart by a sizable margin, Burke’s ‘Heartbreak on Hold’ has entered the lineup at #18. In stark contrast, the singer’s 2009 debut album, ‘Overcome’, landed at #1 and was eventually certified double platinum in the UK. ‘Overcome’ also remained on the chart for 60 weeks.

Burke’s highest-charting single from ‘Heartbreak on Hold’ was ‘Elephant’, which peaked at #3 on the Official UK Singles Chart. Its followup, ‘Let it Go’, reach #33 but has since tumbled to #74 on the ranking.

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This is what happens when artists try to be trendy and target the wrong audiences. People are simply not interested in hearing cliche Dance music from Burke and despite all signs pointing to an impending flop, she refused to take a different approach. On the bright side, at last ‘Heartbreak on Hold’ wasn’t released in the US and Burke avoided a global failure.

Thoughts?

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Keys: alexandra burke, heartbreak on hold, uk albums chart

11 Comments

1. Tim says:

   June 10, 2012 at 4:43 pm

   It should have been a digital EP.
2. pisces2g says:

   June 10, 2012 at 5:21 pm

   when u flop in the UK u flop period, they buy!
3. Socivol says:

   June 10, 2012 at 5:22 pm

   The sad thing is the acoustic version of Let it go is amazing. Had she gone with a toned back song this album would’ve done so much better.
4. Adele's '21' UK Chart Streak Ends :: The Lava Lizard says:

   June 10, 2012 at 5:35 pm

   [...] Alexandra Burke’s ‘Heartbreak On Hold’ Bombs [...]
5. olly_tei says:

   June 10, 2012 at 6:37 pm

   Its a shame and the album has definitely under performed but it will interesting to see the actual album sales and whether any material on it can bring it success in the future.

   In 2008 Beyonce I am Sasha Fierce debuted at number 10, but it sold a whopping 106k, which was more then both B’day and 4, yet B’day and 4 both opened at Number 1.

   The album then went on to peak at number 2, almost a year after its release, but probably didn’t equal its opening numbers despite the higher chart position.

   The point is people should be focused on unit sales and not chart positions.
6. King R says:

   June 10, 2012 at 7:41 pm

   @olly_tei bitch beyonce has 4 #1 albums, get ya facts right. sasha debut at #1 first week sales around the 560,000 – 595,000 region opps sorry
7. olly_tei says:

   June 10, 2012 at 7:59 pm

   @king I was referring to UK sales, I should have clarified.
8. support good music not trash party says:

   June 10, 2012 at 8:19 pm

   We’re talking about number 18 not 10. Do u really think she sold anywhere near 100k units at that position? that would mean that all entries from 1-17 sold more than 100k. I dont need to see the total units sold to tell u it BOMBED
9. olly_tei says:

   June 10, 2012 at 8:51 pm

   lol, I’m not implying that the album sold 100k, it is possible though that its around the region 30-50k, Nicki only sold 47k (UK) when she bagged herself a number 1 album just over a month ago, did that “bomb” aswell. Now if you were to put those sales in context of the competetive week beyonce launched IASF in, then Nicki’s number 1 album may have missed out on the top 20 entirely.

   I’m not trying to say Alexandra’s album launch is a massive success, Its just that its hard to measure its actual performance without unit sales. For all we know it could have sold 10k, now that really would be sad
10. TheTruth says:

    June 11, 2012 at 7:42 pm

    Alexandra needs to BURN the bloody sequined bra tops and leggings, get in the studio with some good writers, do some acoustic sets and gain some sort of ARTISTRY. Dance music is not for her! She needs to ‘let it go’ and report that ‘elephant in the room’ to a damn Zoologist!

    No wonder why Simon dropped her…
11. Jonathan Gardner says:

    June 11, 2012 at 8:17 pm

    The album actually isn’t as bad as the preview suggests.

    It’s a good pop album. Alexandra really shows off her impressive vocal range on it and there’s a few gems – “Elephant”, “Let It Go”, “Fire”, “BETWEEN THE SHEETS”, “DAYLIGHT ROBBERY” and “WHAT MONEY CAN’T BUY” (which she absolutely slays).

    The album flopped because it actually didn’t get enough promo – the shows she performed on were nothing major. Most of her appearances have been on blogs it seems!

    PLUS, the biggest punch is RADIO. RADIO HAS BEEN BLACKLISTING HER SINCE SHE LEFT SIMON COWELL.