- Jul282012
Divas Set To Clash As Melanie Amaro Announces New Single Release Date
Written by Trent | Filed under Melanie Amaro
Melanie Amaro
With the exception of her short lived Pepsi campaign Melanie Amaro basically disappeared since winning ‘The X Factor (US)‘. However, the possible future diva has finally announced the release date of her new single, which will arrive in a matter of days.
Amaro’s debut single, ‘Don’t Fail Me Now’, will premiere on August 1st. Interestingly, her idol, Mariah Carey, is also expected to issue her own ‘Triumphant (Get ‘Em) (Ft. Rick Ross & Meek Mill)’ single at the dawn of August and she isn’t the only songbird planning a return to the spotlight.
Both Christina Aguilera and Leona Lewis are scheduled to impact the airwaves with new material before the end of August. The former has recorded her comeback single alongside producer Max Martin whereas the latter has teamed with Naughty Boy for the Trip-Hop-styled ‘Trouble’. Lewis’ tune will arrive on UK iTunes on October 7th and is predicted to debut on radio by the end of August.
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Well isn’t this such an interesting development? Amaro, Carey, Aguilera and Lewis all have similar musical styles, and they all target similar markets so it will be very interesting to see who emerges with the biggest hit as they battle for radio airplay.
They only way this will work in all of their favours is if they have strikingly different songs and marketing. There is no doubt that they will have to share similar promotional avenues – talk show performances, television spots on ‘Good Morning America’/‘The Today Show’ – so their material needs to be very dissimilar or else they will cannibalise each other’s audiences.
Perhaps the most intriguing twist in this situation is the fact that all of these women have allegiances with specific reality competition shows. Carey will be a judge on ‘American Idol’ in 2013, Aguilera is a coach on ‘The Voice’, Amaro is the first winner of ‘X Factor (US)’ and Lewis won ‘The X Factor (UK)’, so how will that affect their promotional campaigns?
Since ‘Idol’ and ‘X Factor (US)’ both air on FOX then it is unlikely that Carey, Amaro and Lewis will be negatively affected. Yet, since ‘The Voice’ is NBC’s flagship show, Aguilera will be operating at a disadvantage as she probably won’t have the chance to perform on FOX.
Let’s just wait to see how all of this develops and what contractual stipulations will affect the divas. Either way, the fall season is going to be a very exciting period for music! Who do you think will emerge as the top seller? I bet that woman will be…
Thoughts?
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I swear record labels have this site bookmarked so they can read the comments. I just asked not too long ago when Marcus Canty released his song “In & Out” where Melanie was. And look what happens: her first single get a release date.
August is looking like it’s going to be a “Spend Your Coins” month, all these people releasing music.
I have my money on Mariah only because idol has the power to revive interest in legends who need the lil extra boost, but having a double feature as ur first single? I’m really hoping it’s done uniquely
@DOMO – You can’t possibly think that Melanie’s song is being released now because some record exec read your comment?…you can’t possibly think that.
@Anon, No, I don’t really think that.
Man!!! This is going to be epic!! I’m really pulling for Leona Lewis! She deserves success and needs the prayer! Has she released the single she performed not to long ago at that band thing in the UK???
All I know is none of them would be here without Ms “Mariah inspired me to sing” Carey.
every one of these “Divas” that are supposed to release music are all Mariah’s babies.
Mariah >>>>>>>>>>> But Christina and Leona are cool to…
Leona has an amazing voice but she plays safe. I loved Melanie Amaro on XFactor but I think they’ll probably do to her the same they did to Leona and JHud.I think they have the talent but they have no artistic view to make a statement on their own. That’s why I think they’ll do as they’re told predictably. Christina needs to find a new persona for this album (that’s her thing) and MC will be another thing. She’ll slay because she has something to say & she takes the risk. Mariah is prob. the only one that will do an urban 1rst single instead of a ballad. Mariah deserves more credit for that.
@theeriq Leona’s new song is apparently really edgy and emotional. The lyrics alone sound very promising.
I actually think XTina will find the most success with her single off the bat due to the Voice promotion. Number 1 hit? We’ll have to see.
I can see Mariah’s doing well too though it depends on how ageist radio is.
I do think Leona’s could end up doing well for her though if her team push it enough. It’ll take a few months though as she’s been completely absent from US radio for about 4 years now but if it’s as good as people are saying, it could be hit in the making for her in the US.
Don’t see much happening for Melanie, unfortunately.
Smart strategy for Leona would be to have it smash in the UK and then promote it in the US during December/January and let it get some recognition before going onto the second single in the UK around February/March.
There are no more divas left except Diana Ross and Aretha. Whitney was the last diva. Mariah is still a kid. Diva my ass
I’m rooting for Xtina because she makes really good music… Bionic was actually a really good album, but it just wasn’t groundbreaking enough to push her career. I think her first single (if marketed right) will do the same as “Move Like Jagger” —-> Go #1
Travis if you spoke any more out of your ass, we’d have a mess to clean up.
[...] Divas Set To Clash As Melanie Amaro Announces New Single Release Date [...]
[...] The wait is finally over for fans of Melanie Amaro as the first ‘The X Factor (US)’ winner has released her new song, ‘Don’t Fail Me Now’. However, the track serves two purposes: it is the young singers debut single and it also signals the start of the diva summer showdown! [...]