What do you do when your album sales are lower than expected? Well, if you’re Nicki Minaj, you push out half a dozen videos and perform on every stage that will have you. That is exactly what the rapper did today when she issued the visual for ‘I Am Your Leader’, which features Rick Ross and Cam’ron.
After 20 weeks of availability, Minaj’s ‘Pink Friday: Roman Reloaded’ album has only sold 627K copies in the US. On the bright side, her current Pop single, ‘Pound the Alarm’, climbed to #22 on the Billboard Hot 100 this week. Will the Urban-targeted ‘I Am Your Leader’ video perform any better? Watch the video for the song below and decide for yourself:
Basically, Minaj made a cheap, uninspired and silly video for one of the strongest tracks on ‘Roman Reloaded’, ‘I Am Your Leader’. Where was the budget for this clip? Was it all spent on covering Ross’ massive body with baby oil and purchasing a few new wigs for Minaj? What a complete buzz kill.