Rita Ora sneaks through the back door.

Months ago, I proclaimed that Rita Ora had been banished from The Lava Lizard until she put forward a product worth discussing. That meant that her lacklustre live performances and public appearances would be ignored. Now, the singer has released something a bit more interesting – a preview of her new “Facemelt” video.

“Facemelt” isn’t a new song. Rather, it is the Switch-produced opening track from Ora’s ORA debut album so imagine my surprise when I discovered that Roc Nation is still forcing material from that LP down our throats. Hey, at least it’s not just another random live showing of “R.I.P.”.

Watch the review of the Rankin-directed “Facemelt” video, which will premiere on April 30th, below:

Thoughts?