This person is not allowed to enter the premises.

I just gave security the go ahead to let Rita Ora back onto The Lava Lizard premises and she thanks me by wasting 93 seconds of my life on her new video for “Facemelt”. Utterly pointless, the supposedly “edgy” clip features the Tumblr model jumping around in an empty room that we can only assume is Rihanna’s old closet.

What exactly is the purpose of this “Facemelt” video? Is it an advertisement for the GAP? What ever is the reason for Ora’s madness, I won’t use my God-given time to understand it. Somebody please get this trash off my screen before I’m forced to write a letter to Roc Nation.

Watch the “Facemelt” video for yourself below: