Kanye West is larger than life.

Everything Kanye West does i larger than life. Bypassing common social media platforms and launching the latest era of his career with an innovative campaign, the rapper has premiered the video for his soon to be released single, “New Slaves”, on the faces of 66 buildings across the globe.

Wes is expected to perform on the May 18th episode of Saturday Night Live and issue his new album by the end of June. Such a massive promotion blitz is quite odd for a person who claims to hate public attention, isn’t it? Watch the preview of West’s “New Slaves” video below:

Thoughts?