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New Video: J. Cole – ‘Work Out’

  • 10 Jun 2021 08:28
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New Video: J. Cole – ‘Work Out’ | The Lava Lizard

J. Cole’s ‘Work Out’ video has hit the unexpectedly hit the airwaves ahead of schedule. Directed by Jake Davis, the visual supports the official first single from his highly anticipated debut album, ‘Cole World: The Sideline Story’.

Watch the clip below:

[Video removed by request]

J. Cole obviously took the 50 Cent ‘In Da Club’ route with a simple party production. However, with mounting criticism that he has become too commercial, this video certainly won’t help his cause with his detractors. Still, he needs to have a mainstream hit if he wishes for his album to crack the charts and this visual does the trick.

Now J. Cole’s team needs to step up the promotional push by finding new marketing ploys. The Rihanna fanbase might not quite understand his brand of Hip-Hop and random online interviews are not enough.

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