The Alicia Keys promotional machine is still in motion and last evening, it made a stop at BET’s ’106 & Park’. During her appearance on the show, the singer spoke about her recently released ‘Girl on Fire’ album, motherhood and her evolution as an artist.
During the last few months, Keys has effectively plugged ‘Girl on Fire’ around the world, thus displaying that she understands proper album promotion. What were the key aspects of her campaign a success? Read all about her best practice methods by clicking here.
Watch Keys on BET’s ’106 & Park’ below:
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Alicia Keys promotion has damn near perfect. She’s been everywhere hitting every demographic. It reminds me of Brandy’s latest promo efforts for “2/11″. Unfortunately, I think these massive promo campaign are pushing a less than stellar product. I feel the aim is to get high initial sales because once product is unveiled customers will be disappointed. It’s like a charlatan pushin his snake oil.