Rihanna certainly understands the importance of timely promotion. With her new single, ‘Diamonds’, primed to take over the top spot on the Billboard Hot 100, the superstar has released the video for the song to give it a much needed push on the chart.
Last evening, Rihanna impressively performed ‘Diamonds’ at the 2012 Victoria’s Secret Fashion Show. She will deliver another rendition of the tune on ‘Saturday Night Live’ along with another new song on November 10th. Watch the video for ‘Diamonds’ below:
Once again, Rihanna has knocked it out the park and scored a home run with this ‘Diamonds’ video. The visuals were stunning and the concept was clever, especially with the use of the horses a metaphor of an unbridled relationship.
If this video doesn’t propel ‘Diamonds’ to the top of the Hot 100 then nothing else will. Honestly, following only ‘We Found Love’, this ranks as one of Rihanna’s best videos. So, this song may be her first song that deserves the #1 spot on the charts.
Subscribe to these comments by RSS
You can change your comment avatar at Gravatar.com.
Using this site means you agree and will adhere to all rules, terms, and policies.
Rihanna just truly gave me life w. this video. I love the song but the video made me love the song even more. I’m really excited for this Unapologetic album and everything that comes w. it.
GUYS IM QUIVERING, IM SHAKING, I JUS SQUEEZED MY NANA SO HARD HER BLOOD VESSEL POPPED, THIS IS THE ICON THAT RIHANNA IS. THIS VIDEO IS WHAT MARIAH, WHITNEY, BEYONCE, PATTI, DONNA, DIANA ROSS, JANET, MADONNA AND BARBRA WOULD DREAM OF MAKING, BUT DONT HAVE THE BEAUTY AND SKILL OF RIHANNA.
WE ARE WITNESSING HISTORY Y’ALL, RIH WILL SCORE ANOTHER NO.1 TIEING MADONNA. THIS IS TO MUCH TO HANDLE.
THANKS TO ALL THE NAVI MEMBERS, Y’ALL ARE THE ILLEST FAN BASE, PHUCK THEM OTHER FLOP FAN BASES. WE ARE A FAMILY, WE CAN NEVER BE DESTROYED. WE WILL RULE THIS MOTHER FUCKING MUSIC INDUSTRY.
TO RIHANNA, THANK YOU SOOOOOOOO MUCH, YOU ARE A ROLE MODEL, THIS VIDEO MADE ME CRY, NOW I’M GOING TO TELL MY DADDY TO BUY ME A HORSE. THANKS ONCE AGAIN RIHANNA, I LOVE YOU. !!!!!! : ) X
GURRRRLLLLLLLLLLLLLL
I’ll have what you’re having
Fresh tea, served by the hands of my slave chinese man.
I don’t think it’s about skill or beauty (because they all do) as it is about vision. Rihanna has a vision with her music and can articulate that vision very well through music videos.
I think that you are going a bit overboard. For you to say these extremely talented women lack something that Rihanna has is utterly ridiculous. If you stan for her that’s fine get your stan on, but don’t compare Rihanna to these strong, independent, beautiful icons.
u mentioned all those REAL divas with rihanna?! honey a fashion suit posing as a video got u this hype?? wow todays bar for amazement is depressingly low smh ..
First number 1 she deserves? FUCK OFF.
good video minus the guy burning at the end O_o
Yaaaaas Rihanna!!!!!
very beautiful and clever. i love rihanna !!!
Does that tatted hand belong to Chris?
Is that Chris Brown’s arm?
same thing i was think. the entire time
Love the simplicity of the video! The horses part is so cute! Two horses running while and free! I guess like her and Chris who she denied she is dating on the Facebook Live chat! Rih girl, tell us the tea! It is our business! Just saying! LOL! I love Diamonds, Diamonds video and I’m looking forward to her SNL performance! Go Riri!!!#EliteNavi
nice concept and visually good! the song has grown on me a lot now
I got to say after seeing this video, I am becoming a believer of RiRi. RiRi vocals on this song is really good. I like the song and video, she appears to be taking some risk vocally, I loved the high note near the end. I am also feeling “No Body Business with Chris Brown. Not a fan of Chris Brown, but I like the vocals between both parties.
I like it. It made me like the song even more. Go Rihanna! I cant wait to see what the next single and video is!!
Man Down is her best video, not WFL….get your life Trent.
Rihanna is putting so much effort in this era and I love it.
ummm i dont really get the video, but she looks good though
I apparently wasn’t watching the same video everyone else was. It was ok. Nothing amazing. I think We Found Love was much better visually.
[...] New Video: Rihanna – ‘Diamonds’ [...]
*sigh* I guess i’m in the minority. 3 minutes in I still was looking for ” the life” it supposedly gives. Rihanna videos are usually creative. I watched a good 3 and a half minutes and zoned in and out towards the end and I have no memory of this video. Judging by the snippet review of what seemed like an “ok” album ( and I use the term loosely), and the reviews of this ok video……something seems fi$$hy lol (jk).
nice video, great album (from the snippets i’ve heard) but i’m not sure it’s enough promotion to put Unapologetic to #1. it DESERVES to go to #1 but i’m not sure it’s enough promo. it seems like it could have used another month of solid promo and preparation. i predict Unapologetic opens at #3. it deserves to go to #1 (it’s definitely one of her best quality products) but i am not sure it will. this promo feels rushed to me.
[...] New Video: Rihanna – ‘Diamonds’ [...]
what really noticed is that she’s not undressed or lightly dressed. she aactually has clothes on…didn’t really like the song, but nice video
Did Roc pay Trent to keep it cute and lick Rihanna’s clit?
First of all Roc doesn’t even know who Trent is.
But…Trent DOES work for Roc4Life and he promotes Roc Nation stuff on his Twitter all the time. I’m not saying they pay him but they DO know who he is and he DOES work for them so I dunno…
That’s cool and all but I have come to admire Tren’t credibility and well thought out analysis.
When it comes to promoting an arti$t giving favorable reviews just becau$e it takes away from that and you become like the rest which is what separates Trent. It’s not what i’m use to from Trent. If you like it, you like it. If you hate it, you hate it. Say it like you mean it, or hold back. As long as you post the videos, and do the writeup the check should clear ! So far Trent has been 100 so I can’t see him getting gully now. Therefor I won’t accuse him of writing favorable reviews for cash !
Not that I would care if he did and if that’s what he was all about (get $$$) but I have come to appreciate what it is Trent stands for ! His articles should be just as or more valuable because they weren’t copied and pasted from somewhere else, well thought out, time consuming…..
I don’t understand her fans at all. This song sounds like raw shit. Sorry. And before anybody trys it, I clicked on the link and made my statement because I pay my internet bill and wanted to.
I suppose it’s good by post-Good Girl Gone Bad standards.
omg my expectations were so high after reading this review and that video was .. ummm … well let me say we found love had amazing epic feel and played like a short movie that sucked u in but this .. this is just a fashion shoot with nice shots of a horse .. i was not blown away even half of the way i was with we found love ughhh i mean dnt get me wrong some of the imagery is beautiful and rihanna looks great in it but that basically sums up the video .. i duno but i did just listen to the album snippets and they sound really good
I think it was a beautiful visual.
Trent you being a self proclaimed Mariah STAN…I’m totally shocked at you. Maybe u should watch a few videos this weekend. I’m going to let that cook though.