While celebrities shuffled into Los Angeles yesterday to get ready for the 2011 MTV VMA, Kelly Rowland used the opportunity to help others. The singer, who will soon record a new album, was joined by Tamar Braxon and Christina Milian at the Give Back Hollywood Foundation’s benefit for the VH1 Save the Music Foundation, showing support for arts education in schools.

The MTV VMA isn’t the only major event taking place this weekend. The 11th annual BMI Urban Awards were held last evening at the Pantages Theatre in Hollywood and attracted some of the industry’s brightest young stars such as Christina Milian, Dawn Richard, Drake and many others.

Lady GaGa was the guest of honor at the Atom Factory VMA Dinner presented by Ciroc Vodka at The Beverly last evening. The event was attended by several other artists, including Mary J. Blige, Nas and Nicole Scherzinger, who are all in Los Angeles for this weekend’s MTV VMA.

The Throne have learned that nothing lasts forever as their ‘Watch The Throne’ album has been bumped from the top spot on the United World Album Chart. However, despite a 51% sales decline, the record still nabbed the #2 spot with over 250K units sold.

Jason Derulo tried his best to be sexy with this new song entitled ‘That’s My Shhh’. The record will be included on his upcoming ‘Future History’ LP, due for release on September 27th.

Continuing her quest to find a permanent cure for insomnia, Leona Lewis has released the video for ‘Collide’. Directed by Ethan Lade, the visual supports the first release from her upcoming ‘Glass Heart’ LP.

The 2011 MTV VMA will air this Sunday at 9pm ET to celebrate some of the great music videos of the last year. However, it would be impossible to enjoy the present winners without acknowledging some of the best videos of all time!

Kelly Rowland has been shown little interest in the current state of her music career yet she is already planning a new album. Rico Love has revealed that he will be returning to the studio with the singer in the coming months to craft material for a new record, which will serve as the followup to her commercially underwhelming ‘Here I Am’.

Ciara has finally been released from Jive Records. The young entertainer had pleaded with her label to void her contract in February following the commercial disaster that was her ‘Basic Instinct’ album and has now gotten her wish.

Melanie Fiona has abandoned her wavy hair in favour of a bold new look. The singer, who will release her new LP later this year, showed off the edgy cut as she performed last evening at Heineken’s Red Star Access Presents Roc Nation in Houston’s Club Venue.