When Simon Cowell boasted about pulling out all the stops to make Melanie Amaro a star he clearly wasn’t joking! In his continued bid to develop the winner of ‘The X Factor (US)’ into a certified hit, Cowell has teamed with Pepsi for a new ad featuring Amaro and the legendary Elton John that will air during the Super Bowl.
Amaro performed a Dance-themed update of the Soul classic ‘Respect’, which was popularised by Aretha Franklin, in the ad as John observed with enjoyment. In fact, her rendition of the tune was so good that John confidently stated in an onset interview that she will be a success.
Super Bowl XLVI will air live on February 5th. The massive television event will also include a 12-minute performance by Madonna, Cee Lo Green, Nicki Minaj, M.I.A. and LMFAO.
Watch the behind the scenes footage of Amaro and John’s Pepsi ad below:
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