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- Oct152011
Hot Pic: Jessie J Empowers Girls With Pretty Polly
Written by Trent | Filed under Jessie J
Following her endorsement deal with Vitamin Water, Jessie J continued to expand her brand by becoming the new face of Pretty Polly Statement Tights. A collaboration with the House of Holland, the comic book-styled cover was designed with the intention of empowering girls.
Brandy Director of Pretty Polly, David Hinchliffe, noted that Jessie J was an obvious choice for the new campaign and praised her “awesome style”. Read what he had to say about the singer below:
“She’s got awesome style, but her attitude as well as her persona make a terrific choice for our collection,’ he went on; ‘The campaign is all about how our tights make a girl feel, it’s about empowering a girl when she’s wearing our products and recognizing the effect she will have on the people around her.”
Read more on Grazia Daily.
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I want those tights! There banging!
She wore some NICE leggings/tights/whatever on her Brit Awards performance. She’s BANGIN’!
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