Following her endorsement deal with Vitamin Water, Jessie J continued to expand her brand by becoming the new face of Pretty Polly Statement Tights. A collaboration with the House of Holland, the comic book-styled cover was designed with the intention of empowering girls.
Brandy Director of Pretty Polly, David Hinchliffe, noted that Jessie J was an obvious choice for the new campaign and praised her “awesome style”. Read what he had to say about the singer below:
“She’s got awesome style, but her attitude as well as her persona make a terrific choice for our collection,’ he went on; ‘The campaign is all about how our tights make a girl feel, it’s about empowering a girl when she’s wearing our products and recognizing the effect she will have on the people around her.”
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I want those tights! There banging!
She wore some NICE leggings/tights/whatever on her Brit Awards performance. She’s BANGIN’!
Here’s the performance. It’s acoustic version of ‘Do It Like A Dude’ that she SLAYYYYS!! That ending, starting at 3:15, gives me chills!
[...] Awards held at the Grosvenor House Hotel in London today. The singer, who was recently named as the new face of Pretty Polly Statement Tights, will release the Platinum and Deluxe versions of her ‘Who [...]